one third down, two more to go.

Mark Zuckerberg and a bunch of partners just let out a press release for their newest endeavor: internet.org. founding members and CEOs of Facebook, Opera, and Nokia, just to name a few, are building this new site in hopes of bringing the internet to the rest of the world that isn’t connected by this highspeed thing we all can’t seem to live without.

the goal is to let the internet spread it’s wings and soar to the two thirds of the world that isn’t online.

right now, VentureBeat and The New York Times, are my main sources of information. but i’m sure by the middle of the day, after they officially announce the site, there will be plenty more with things to add to the conversation.

the main idea is to cut the cost of internet access so it is available to the two thirds of the world that doesn’t have it.

lets put it this way, as the press release reads, just one company, MediaTek, is aiming for 300 million smart devices within 2 years.

that’s just one company!

they’re saying that the best avenue is to simplify phone applications ‘so they run more efficiently and …improv[e] the components of phones and networks so that they transmit more data while using less battery power.’ my question is, couldn’t they have figured out how to use less battery power sooner? regardless, of course, they are hoping to provide simple services like email and social networking sites (hint hint…Facebook).

in a sentence, Facebook is looking for a new audience. of course the others are along for the ride and making bank along the way, but it seems to me that this whole initiative is pretty pointed.

in all honesty, i don’t really remember a time when computers and the internet weren’t the talk of the town. i was really young when apple’s first computers came onto the scene, so technology is kind of my native language at this point. and truth be told, the internet has brought on quite a few great achievements. as it grows, it has enhanced communication and continues to surprise us all with the new possibilities.

United Nations Human Rights Council report is right when it says…

‘The internet boosts economic, social, and political development, and contributes to the progress of humankind as a whole.’

it’s a bold statement, but in the grand scheme of these, it’s very true. imagine Obama’s 2008 and 2012 campaigns without Facebook, Twitter, or Instagram. impossible. social media and the internet, for those who have access, has changed how we communicate and interact with one another.

it’s a fact.

so now that internet.org is about to launch, we’re all just looking over to developing countries and waiting to see what happens next. The New York Times says Asia, Latin America, and Africa offer the most promising market opportunities for tech companies. everyone is just trying to figure out how to get those people online in order to make this business venture worthwhile.

so, here’s to the kids of those nations that still believe in face to face interactions. best of luck to you.

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